Microbusinesses are key for LATAM’s future. That's why we empower them with market-based tech solutions.

Microbusinesses are key for LATAM´s future. That's why we empower them with market-based tech solutions.

1

Micro and small businesses are everywhere. With the right tools, they can thrive.

We’re talking about local shop owners, beauty salons, smallholder farmers, waste pickers, and young informal workers - the backbone of Latin America’s economy.

They make up 99.5% of all businesses and generate 64% of all jobs.But they’re held back, lacking access to markets, skills for the new economy, capital, digital tools, and formal recognition.

At Fundamental, we build integrated, tech-enabled solutions to help them grow:

  • Vocational Training & Business Skills
  • Market Access
  • Embedded Financing
  • Digitized Operations

When empowered with the right tools and opportunities, they increase incomes, create jobs and transform their families and communities. That’s how inclusive growth begins.

-SELA, 2021 https://www.cepal.org/es/temas/pymes/acerca-microempresas-pymes
-IDB, 2020 MSME Financing Instruments in Latin America and the Caribbean During COVID-19 by Diego Herrera

2

We tackle the fundamental challenges to drive real growth

The exclusion of informal workers, micro, and small businesses from opportunity and upward mobility is intertwined with LATAM's challenges such as lack of skilled workforce and unemployment, broken food systems, pollution, and climate vulnerability. That’s why we focus on three core areas:

  • 1
    Employability

    What: Better jobs, better income.
    Who: Frontline workers, young tradespeople, small shop owners, female-led beauty salons.

    We support innovations that close the gap between
    education and employment.

    Tech: EdTech, JobTech
  • 2
    Sustainable Food Systems

    What: Fair market conditions, local production,
    sustainable practices.
    Who: Smallholder farmers, local producers, and processors.

    We back solutions that make food systems more sustainable and equitable.

    Tech: AgTech, FoodTech
  • 3
    Circular Economy

    What: Sustainable production and cities, climate resilience, green jobs

    Who:Informal waste pickers, small recycling centers, waste generators

    We promote circular economy models that reduce waste and reimagine resource use.

    Tech: GreenTech, CleanTech
3

A tech platform to build better and
launch faster where it´s needed most

We’ve developed our own Microservice SaaS platform to deliver user-centered, affordable, and scalable digital solutions for ventures supporting economically
excluded communities.

Built to be plug-and-play, the platform allows ventures to quickly design, launch, and test new services, cutting time to market and development costs.

Our platform is the engine that helps our ventures go further, faster - and with greater impact.

Why a Microservice SaaS?

  • Standardization – reduces development cost
  • Rapid Development – faster time to market
  • Scalability – modular design enables flexible growth
  • Data-Driven Insights – centralized data enables smarter decisions
  • Usability – tailored for low digital literacy and vulnerable users

8+ Ready-to-Use Modules to Build Powerful Tech Products

  • Artificial Intelligence
  • Security
  • Gamification
  • Learning & Education
  • Logs
  • Product Catalog
  • Notifications & Messaging
  • File Management
4

Innovative financing to catalyze impact ventures growth.

Unlike traditional venture-backed startups, impact ventures require patient growth at start that enables them to find viable business models to meet the needs of those most in need.

Our Impact Venture Studio model uses catalytic capital and blended finance strategies to support the incubation phase with grants, setting our ventures up to be commercially appealing for more traditional debt and equity financing later on.

We make use of financial instruments such as:

  • Unrestricted grants
  • Convertible grants
  • SAFE (equity)
  • Patient debt
  • Convertible notes (equity)
  • Equity